2013 Kitchen and Bath Industry Show - And the State of the Industry

Wednesday, May 01, 2013 at 02:48 PM


Over the last 4 years, those of us who have stayed in the Kitchen and Bath business, have looked for ways to re-invent ourselves and make use of techniques and technology to stretch the bottom line. I missed walking through the great displays cabinet manufacturers used to have at the Kitchen and Bath Industry Show (KBIS). This year for most exhibitors, displays were smaller or actual displays gave way to virtual ones that take up less space and require no setup. We can't fault the manufacturers that exhibited, for doing so in an economical fashion, but it loses the "wow factor" when attendees can't walk through and touch and feel. On the upside, everyone we talked to at KBIS said business is picking up. As more sales are generated, more manufacturers will feel they have the money to spend on the glitzier displays and innovation, that we've all come to expect at KBIS. Until then, we all have to do what we can to evolve with the times and find new ways to increase sales from the smaller pool of buyers. Maybe this is the time to find inspiration from within instead of looking for it from others anyway. After all, we Americans built up a great cabinet industry through ingenuity and innovation. We CAN do it again.

Kitchen and Bath Designers Appreciation Month

Wednesday, August 01, 2012 at 04:27 PM


    As a Kitchen and Bath Designer for the past 23 years, I’ve seen a lot of changes in the industry.  In the late 80’s, when my father was still working as a Contractor, the life of a Kitchen Designer was pretty simple.  Dad, and other Contractors like him, would bring their clients’ house plans in, and instruct us to design and price using oak raised panel cabinets and waterfall edge laminate tops.  Ten minutes later, they’d leave saying the customers would be by to choose their colors.  Over the last two decades, thru TV, magazines, and the internet, the kitchen has come to be the most prominent room in the house.  Much pressure has been laid upon the average person to have a kitchen with personality, representing the latest and greatest gadgets and finishes.  Consequently, the job of the Kitchen Designer has become much more detailed and stressful.  No longer is it essential just to make cabinetry fit (down to 1/16” of an inch, mind you), but designers are challenged with coming up with a kitchen that is as unique as the people that live in it.  No longer is it a simple exercise of placing cabinets in a space; designs these days must incorporate the latest decorative legs, hood mantles, and compound moldings as well as interior accessories.  Additionally, Designers spent a lot of time modifying cabinets from their original catalog drawing, to create a “less expensive version” of a custom cabinet in a magazine picture.

    So, we at Profiseer, have decided to declare August- “Kitchen and Bath Designer’s Month”.  This month, take the time to thank and appreciate your local Designers.  They work hard to earn your business not only thru quality, time-consuming design work, but by keeping those designs within your budget. 



Partnering with Realtors

Friday, April 27, 2012 at 10:36 AM


 Looking for ways to increase sales?  How about partnering with your local real estate firms? 

    Realtors are often asked, by sellers and buyers alike, what a kitchen or bath remodel would cost for a home on the market.  Sellers either want to re-do their kitchen to make it more attractive to buyers, or they want to have a figure in mind should a potential buyer want to negotiate for monies toward a remodel.  Sellers want to know how much less to offer if the kitchen needs re-doing.  I’ve had realtors ask me to do them a favor by providing them with a figure they could share with their client.  It took me several hours to come up with a design and estimate… not something I wanted to do very often as a favor.  But, if I’d had a way to ballpark the cabinetry and countertops in, let’s say, 5 minutes, I would have called every realtor in town and offered my services knowing those realtors would recommend me to all their clients.  Now, with Profiseer, you can provide fast, reliable ballparks, based on your specific cabinet lines, to clients, builders, or realtors without doing any design work up front! 

Happy Selling!


Time Savings

Monday, April 16, 2012 at 02:50 PM


    What would it be worth to have the extra time each day to call on more prospects?  Or have the time to quote more jobs?  Or only spend time designing for clients on retainer?  Or be able to increase your sales without hiring additional employees?

    For less than $2/day, Profiseer increases your profit margins by giving you lost time… time that can only be gained by efficiency.  As Kitchen Designers, we love designing kitchens, but we’d rather increase our chances of selling the job by informing the client up front what their kitchen or bath is likely to cost.  By doing so, you empower clients to make commitments to you and your company or move on to find a better fit.  Either way, a minimal amount of time is expended determining a client’s likelihood to purchase from you.  In this “get it in an instant” society we live in, your clients will appreciate getting a quick accurate budget from you (and they’ll wonder why your competition can’t do the same).

    Visit us as and try out our 3 Month Special at $99.95 ($50 savings) An then save more on a 1 year subscription. (10% discount plus an additional free month)  If you don’t see your manufacturer in our offering, ask them to call us to get added.

In our industry, our biggest assets are our ideas and our time.  As a Designer, you have the ideas.  Let Profiseer give you more time!





Monday, April 09, 2012 at 02:32 PM


Why is it that Kitchen Designers are expected to sell cabinetry without being given any sales training?  Having good design skills is only part of the equation; having good qualifying skills is the first step in multiplying sales.  Try FREE for 30 days.  Qualifying potential clients BEFORE wasting energy on design time, equals higher closing ratios and increased sales volume!

Bike Riding

Monday, April 09, 2012 at 02:18 PM

     When I was about seven years old, my younger sister decided that she was tired of using the training wheels on her bike.  My father spent the better part of a warm Saturday afternoon instructing and running along-side her, but try as she might, she wasn’t  able to pedal more than a few yards without tumbling to the ground, scraping delicate knees and hands repeatedly.  Defeated, she went to bed  early that night crying.  The next morning, though, she got up and informed the family that  she knew how to ride the bike because during the night, she had dreamed about it.  Out she went, hopped on the bike, and amazingly rode away!  True story!

     Wouldn’t  it be great if, as designers, we could dream how to make sales and just be able to do it when we woke up?  Unfortunately, it doesn’t work that way.  We have to get training or go through the “school of hard knocks” to make our way.  As Kitchen and Bath Designers, ourselves, we have learned what it takes to make sales in the industry.  It’s not enough to be a good designer; there are lots of good designers out there. And that’s not the first step anyway.  Designers like to design, so all too often, we jump to that step too early in the sales process, delving in before we know what our clients want and are willing to pay. 

allows designers to quickly produce accurate budgets for clients without having to price a list of cabinets or design a space.  Serious clients WILL PAY A RETAINER if you provide them with an accurate ballpark first!  Knowing what a client is willing to pay BEFORE you design,  gives you the freedom to quickly weed out the tire-kickers and move on to real jobs with paying clients.  Try it FREE for 30 days.

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